- Who specifically are the competitors?
- When do you compete?
- What is their Business History?
- Who are the principals and Key employees?
- Where are their locations?
- What business strategy & goals are they pursuing?
- How strong is their financial performance?
- Who are their most important customers?
- How do they service & support customers?
- What type of reputation do they have with customers & suppliers?
- How do they perform essential marketing & promotional activities?
- How do they sell their products? What are the channels to market?
- What are their products?
- What specific opportunities have they won at your expense?
- Why do they win business?
Once you got these answers then you will be able to make COMPETITORS RESUME/ PROFILE.
Kindly post comments if you have some better ideas or questions to add in this blog.